You've Found The Master Plan
Cafe-quality coffee is expensive and hard.
Single-serve capsules are stale and inadequate.
Here's what we want to do about it:
1. Develop a single-serve pod format that makes better coffee and espresso than a cafe can.
2. Design and manufacture a portafilter that can brew these pods in regular espresso machines.
3. Create a diverse offering of basic, extreme, and educational coffees. Offer them worldwide, affordably, and without compromise.
4. Use feedback and money from above to manufacture a standalone consumer machine. Bring excellent coffee to the people.
Pretty simple, right? If you're interested in following along ...